I had the pleasure of engaging in a fruitful conversation with Christian Bombrun, CEO of MTN Group’s Digital Platforms. Our discussion highlighted the shared vision we have for Pulse Radio UG, a vibrant digital station that resonates with young, dynamic presenters and offers unparalleled access to the youth demographic.
We also explored the rapidly evolving media and content landscape, with a focus on digital’s transformative power in content creation and youth engagement. With over 1 million Ugandans turning 18 every year, this presents an incredible opportunity to connect with a dynamic audience.
Our conversation reaffirmed the potential for collaboration and innovation in the digital space. I look forward to continuing our discussion and exploring ways to harness the power of digital media to inspire and engage the youth of Uganda.
