Building Uganda’s Creator Economy from the Ground Up.

I recently had an insightful sit-down with Pallaso at Next Media Park, where we explored what it truly takes to build a sustainable music career in Uganda. Our discussion reaffirmed a simple truth: talent alone is not enough—artists need the right infrastructure to thrive.

At Next Media, we are intentionally building that ecosystem. Through UgaTunes, we are equipping artistes with global music distribution across over 150 platforms, alongside an enhanced Caller Tunes offering developed with Uganda’s leading telecom partners. We are also investing in content creation through Next Creata and strengthening capacity for creatives nationwide via our regional hubs.

Beyond these tools, our marketing platforms provide the reach needed to amplify artistes’ brands and connect them to wider audiences at scale.

I firmly believe the Creator Economy is Uganda’s economy. By empowering our creatives with the right support systems, we are not only shaping careers—we are building a sustainable future for the industry and the country at large.

 
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Jaymie Asiimire

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