This morning, I had a deeply insightful conversation with @kingsaha256 about the incredible influence held by Uganda’s creative community. We explored how, as industry stakeholders, we can channel that power to create tangible opportunities for young people. But for any real progress to happen, one thing is clear—our industry must embrace unity.
We also discussed the vital role media must play—not just in playing the music, but in telling the impactful stories behind it. It’s time for the media to step up as an active partner in shaping narratives, providing platforms, and helping artistes grow into icons who inspire the next generation.
That’s why this Friday, we are proud to exclusively premiere King Saha’s new music video on @afromobileug and #NBSAfter5. This premiere isn’t just about a new release—it’s a statement. A show of what’s possible when creatives and media collaborate with intention and purpose in this new age.
Let’s continue to build bridges, create platforms, and unify our efforts to grow Uganda’s creative industry.
