As the Group CEO of Next Media, I am continually inspired by the brilliant minds working tirelessly to grow Uganda’s creator economy. Today, I am proud to say that Uganda is on the cusp of becoming a premium content production hub.
Through my benchmarking trips over the last few years, I have witnessed firsthand that Ugandan creators are ready—whether in movies, music, documentaries, animation, podcasts, e-sports, or immersive content. The talent and innovation are undeniable.
At Next Media, we believe in this potential wholeheartedly. That’s why we have made significant investments in initiatives like the Next Content Creator Hub and the Next Influencer Program. These efforts are supported by a full 360° brand ecosystem through Afro Mobile, NBS TV, Sanyuka TV, and other platforms within our group.
For us, this journey goes beyond content creation. It’s about generating jobs, promoting our culture, boosting Uganda’s global visibility, and developing exportable intellectual property that can compete worldwide.
Africa’s creative economy is vibrant and growing, fueled by bold, young talent. I am proud that Uganda is poised to be a major part of this exciting future.
